A follow-up for every stage of a deal.

New lead: introduce yourself

Hi Jordan, it's Sam Rivera. Thanks for reaching out. What's bringing you to the market: buying, selling, or both? If you tell me the areas and budget you have in mind, I'll send over a few homes worth a look.

Hi {{contact.first_name}}, it's {{me.name}}. Thanks for reaching out. What's bringing you to the market: buying, selling, or both? If you tell me the areas and budget you have in mind, I'll send over a few homes worth a look.

New lead: first reply to a listing enquiry

Hi Jordan, it's Sam Rivera with Rivera Realty. You asked about blank: address: it's still available. I can show it to you blank: day at blank: time, or another time that suits you. Want me to book it?

Hi {{contact.first_name}}, it's {{me.name}} with {{me.business}}. You asked about {{address}}: it's still available. I can show it to you {{day}} at {{time}}, or another time that suits you. Want me to book it?

New lead: after a missed call

Hi Jordan, it's Sam Rivera. Sorry I missed your call. Reply here, or tell me a good time and I'll call you back.

Hi {{contact.first_name}}, it's {{me.name}}. Sorry I missed your call. Reply here, or tell me a good time and I'll call you back.

New lead: second touch

Hi Jordan, following up on my note. No rush at all. If it's easier, pick a time that suits you for a quick call and I'll work around it.

Hi {{contact.first_name}}, following up on my note. No rush at all. If it's easier, pick a time that suits you for a quick call and I'll work around it.

Open house: thanks for coming

Hi Jordan, it's Sam Rivera. Thanks for coming to the open house at blank: address today. Anything you wanted to know that I didn't cover? If you're looking in the area, I can send you similar homes as they come up.

Hi {{contact.first_name}}, it's {{me.name}}. Thanks for coming to the open house at {{address}} today. Anything you wanted to know that I didn't cover? If you're looking in the area, I can send you similar homes as they come up.

Nurture: a market note

Hi Jordan, a quick note on blank: area: blank: market note. No action needed, just keeping you in the loop. Happy to pull anything specific when you're ready.

Hi {{contact.first_name}}, a quick note on {{area}}: {{market_note}}. No action needed, just keeping you in the loop. Happy to pull anything specific when you're ready.

Nurture: a listing that fits

Hi Jordan, this one made me think of you: blank: listing link. It hits blank: what fits. Want me to set up a showing?

Hi {{contact.first_name}}, this one made me think of you: {{listing_link}}. It hits {{what_fits}}. Want me to set up a showing?

Nurture: is the timing still right?

Hi Jordan, it's been a few months since we talked about blank: plans. Is that still the plan, or has the timing moved? Either answer is fine. I'd just like to send you things that are useful.

Hi {{contact.first_name}}, it's been a few months since we talked about {{plans}}. Is that still the plan, or has the timing moved? Either answer is fine. I'd just like to send you things that are useful.

Seller prospect: confirm the listing appointment

Hi Jordan, confirming I'll be at blank: address on blank: day at blank: time to walk through the house and talk about price. I'll bring the recent sales nearby. Plan on about an hour.

Hi {{contact.first_name}}, confirming I'll be at {{address}} on {{day}} at {{time}} to walk through the house and talk about price. I'll bring the recent sales nearby. Plan on about an hour.

Seller prospect: an expired listing

Email subject blank: address: a different approach

Hi Jordan, I'm Sam Rivera with Rivera Realty. I saw blank: address came off the market without selling, which is hard after blank: days on market days of showings. If you still want to sell, I'd like to show you what I'd do differently, starting with blank: one change. Would a 15-minute call this week work? Sam Rivera

Subject: {{address}}: a different approach

Hi {{contact.first_name}},

I'm {{me.name}} with {{me.business}}. I saw {{address}} came off the market without selling, which is hard after {{days_on_market}} days of showings.

If you still want to sell, I'd like to show you what I'd do differently, starting with {{one_change}}. Would a 15-minute call this week work?

{{me.name}}

Seller prospect: for sale by owner

Hi Jordan, I'm Sam Rivera, an agent nearby. I saw you're selling blank: address yourself. I'm not writing to talk you out of it. If it helps, I can send you the recent sales around you so you can check your price. No strings attached.

Hi {{contact.first_name}}, I'm {{me.name}}, an agent nearby. I saw you're selling {{address}} yourself. I'm not writing to talk you out of it. If it helps, I can send you the recent sales around you so you can check your price. No strings attached.

Showing: confirm the time

Hi Jordan, you're booked to see blank: address on blank: day at blank: time. I'll meet you out front. Anything you'd like me to find out before we go?

Hi {{contact.first_name}}, you're booked to see {{address}} on {{day}} at {{time}}. I'll meet you out front. Anything you'd like me to find out before we go?

Active: after a showing

Hi Jordan, thanks for coming out to blank: address today. What did you think? If it's a maybe, I can pull the numbers on it; if it's a no, knowing why helps me find the right one.

Hi {{contact.first_name}}, thanks for coming out to {{address}} today. What did you think? If it's a maybe, I can pull the numbers on it; if it's a no, knowing why helps me find the right one.

Active: next showings

Hi Jordan, I've lined up blank: how many homes for blank: day: blank: addresses. Does blank: time work to start?

Hi {{contact.first_name}}, I've lined up {{how_many}} homes for {{day}}: {{addresses}}. Does {{time}} work to start?

Seller: the weekly update

Email subject This week on 14 Alder Lane

Hi Jordan, Here's the week on 14 Alder Lane: blank: showings showings and blank: online views online views. What buyers said: blank: feedback. Next week I'm planning blank: next step. Call me if you'd like to talk any of it through. Sam Rivera

Subject: This week on {{deal.title}}

Hi {{contact.first_name}},

Here's the week on {{deal.title}}: {{showings}} showings and {{online_views}} online views. What buyers said: {{feedback}}.

Next week I'm planning {{next_step}}. Call me if you'd like to talk any of it through.

{{me.name}}

Seller: price reduction

Email subject An update on 14 Alder Lane

Hi Jordan, Here's where we are on 14 Alder Lane: blank: what we have seen. I'd suggest adjusting the price to blank: new price to bring in fresh buyers. Happy to walk through the reasoning whenever suits you. Sam Rivera

Subject: An update on {{deal.title}}

Hi {{contact.first_name}},

Here's where we are on {{deal.title}}: {{what_we_have_seen}}. I'd suggest adjusting the price to {{new_price}} to bring in fresh buyers. Happy to walk through the reasoning whenever suits you.

{{me.name}}

Offer: it's in

Hi Jordan, your offer on 14 Alder Lane is in. The sellers have until blank: offer expires to respond. I'll call you the moment I hear.

Hi {{contact.first_name}}, your offer on {{deal.title}} is in. The sellers have until {{offer_expires}} to respond. I'll call you the moment I hear.

Offer: a counter came back

Hi Jordan, the sellers came back on 14 Alder Lane with blank: counter terms. Let's talk it through today: when's good?

Hi {{contact.first_name}}, the sellers came back on {{deal.title}} with {{counter_terms}}. Let's talk it through today: when's good?

Offer: accepted

Hi Jordan, they said yes. 14 Alder Lane is yours, subject to blank: conditions. I'll send you the timeline tonight. First up is the deposit, due blank: deposit due.

Hi {{contact.first_name}}, they said yes. {{deal.title}} is yours, subject to {{conditions}}. I'll send you the timeline tonight. First up is the deposit, due {{deposit_due}}.

Under contract: what's next

Hi Jordan, congratulations again on 14 Alder Lane. Next up: blank: next date. I'll keep you posted on each step, and you can ask me anything along the way.

Hi {{contact.first_name}}, congratulations again on {{deal.title}}. Next up: {{next_date}}. I'll keep you posted on each step, and you can ask me anything along the way.

Under contract: inspection booked

Hi Jordan, the inspection for 14 Alder Lane is booked for blank: inspection date at blank: time. It takes about blank: duration. Come if you can: the walk-through with the inspector at the end is the part worth being there for.

Hi {{contact.first_name}}, the inspection for {{deal.title}} is booked for {{inspection_date}} at {{time}}. It takes about {{duration}}. Come if you can: the walk-through with the inspector at the end is the part worth being there for.

Under contract: a condition cleared

Hi Jordan, the blank: condition condition on 14 Alder Lane is cleared. That leaves blank: what is left before we close on blank: closing date.

Hi {{contact.first_name}}, the {{condition}} condition on {{deal.title}} is cleared. That leaves {{what_is_left}} before we close on {{closing_date}}.

Under contract: closing week

Hi Jordan, we're closing on blank: closing date. Before then: blank: to do. The final walkthrough is blank: walkthrough time.

Hi {{contact.first_name}}, we're closing on {{closing_date}}. Before then: {{to_do}}. The final walkthrough is {{walkthrough_time}}.

Closed: thank you

Hi Jordan, the keys are yours. Thank you for trusting me with 14 Alder Lane. I'm still your agent after closing, so text me with anything: a contractor, a question about the house, or what it's worth.

Hi {{contact.first_name}}, the keys are yours. Thank you for trusting me with {{deal.title}}. I'm still your agent after closing, so text me with anything: a contractor, a question about the house, or what it's worth.

Closed: ask for a review

Hi Jordan, now that you've had a few weeks to settle in, would you write a short review of working with me? It helps the next buyer decide who to trust. Here's the link: blank: review link. Thank you.

Hi {{contact.first_name}}, now that you've had a few weeks to settle in, would you write a short review of working with me? It helps the next buyer decide who to trust. Here's the link: {{review_link}}. Thank you.

Past client: home anniversary

Hi Jordan, it's been a year since you got the keys. I hope the place is treating you well. If you ever want to know what it's worth now, I'm happy to run the numbers.

Hi {{contact.first_name}}, it's been a year since you got the keys. I hope the place is treating you well. If you ever want to know what it's worth now, I'm happy to run the numbers.

Past client: check in

Hi Jordan, it's Sam Rivera, just checking in. How's everything with the house? If you need a plumber, a painter or a roofer, I have names I trust.

Hi {{contact.first_name}}, it's {{me.name}}, just checking in. How's everything with the house? If you need a plumber, a painter or a roofer, I have names I trust.

Past client: ask for a referral

Hi Jordan, a small favour to ask. Most of my business comes from people like you passing my name along. If a friend or neighbour mentions moving, I'd be grateful for an introduction, and I'll look after them the way I looked after you.

Hi {{contact.first_name}}, a small favour to ask. Most of my business comes from people like you passing my name along. If a friend or neighbour mentions moving, I'd be grateful for an introduction, and I'll look after them the way I looked after you.

Lost: stay in touch

Hi Jordan, I'm sorry 14 Alder Lane didn't work out. It happens more often than people think, and the right one usually turns up after. I'll keep watching for homes that fit and send them your way.

Hi {{contact.first_name}}, I'm sorry {{deal.title}} didn't work out. It happens more often than people think, and the right one usually turns up after. I'll keep watching for homes that fit and send them your way.

Anyone: a hello to someone you know

Hi Jordan, it's Sam Rivera. It's been a while, so I wanted to say hello. How are you, and how's blank: personal detail? No agenda. If real estate ever comes up, you know where I am.

Hi {{contact.first_name}}, it's {{me.name}}. It's been a while, so I wanted to say hello. How are you, and how's {{personal_detail}}? No agenda. If real estate ever comes up, you know where I am.